About Musawah
Musawah (www.musawah.org) is a global movement for equality and justice in the Muslim family that advances rights for women living in Muslim contexts, in both their public and private lives.
We act to strengthen the movement, build knowledge and advocate for change in discriminatory laws and practices. Musawah was launched in February 2009 at a Global Meeting in Kuala Lumpur, Malaysia, that was attended by over 250 women and men from some 50 countries of Africa, Asia, Europe, the Middle East, North America and the Pacific.
About the Musawah Website Revamp Project
Musawah’s main website (www.musawah.org) is its premier digital home. It houses all the information regarding its origins, programme hubs and its activities, in addition to blogs and media kits, and its many resources such as knowledge briefs, policy briefs, books and other reports. Currently, the resources, which are Musawah’s unique wealth of knowledge, are relatively difficult to access and download by users.
In order to maintain and expand the organisation’s growth, Musawah is planning to undergo a website revamp exercise to increase its accessibility and visibility, and to incorporate best practices of user experience (such as simplified information architecture, enhanced search engine ranking and optimisation, and mobile navigation).
Musawah now welcomes proposals from feminist UX professionals, web design consultants and web developers to partner with Musawah in conceptualising and realising a new digital home for the organisation.
This website revamp will also integrate Musawah’s new brand guidelines that was developed in 2022. This will give Musawah a uniformed brand identity for both its offline and online assets.
Objectives
To achieve the intermediate outcome (IO1) under Musawah’s Theory of Change of expanding public discourse:
- The website revamp is aimed to achieve better discoverability of Musawah’s working hubs and dissemination of its resources online.
- Thus, the new website needs to be able to host all of the information in Musawah’s current website in a systematic, easy-to-navigate manner, with engaging content and visuals that represent Musawah as a leading and growing global movement.
- The revamp also needs to futureproof the website by incorporating proper indexing for sections and pages that will be frequently updated (such as Resources and Blogs) and catering to two languages (English and Arabic), besides including best SEO and user behaviour practices.
Deliverables
Musawah Website
- Newly designed, with better information architecture, user experience and user interface
- Potential sections include About (Who We Are, Our Approach, our Herstory,), Our Work (our work hubs & its programmes, Work with Us), Resources (with better filtering system), Newsrooms (blogs & other updates) and Contact Us
- Website needs to cater to both English and Arabic, with Arabic version being catered by a translation plugin
- Stable, requires minimum maintenance, secure and responsive (mobile-friendly)
- Newly-developed Content Management System (CMS) on WordPress for easy updating of the website
- All new and current plugins are incorporated into the code of the new website
- All pages are optimised for SEO performance
- Website source code including all developed libraries and resources (including any design files) to be handed over to Musawah Communications team for reference
- Free administrative and technical support, plus quality control and maintenance for the first six months after the live date
Design Language System (to be added to Musawah’s brand guidelines)
- Documentation of any design decisions regarding components of the new website (typography, colours, icons, etc.)
- A training / briefing session to explain the usage of the newly-developed assets
Knowledge Transfer session and CMS user manual
- A training session on how to navigate the new Content Management System (CMS)
- A Knowledge Transfer documentation for future reference
Work Plan and Project Milestones
Discover & Define
- Kick off meeting and design thinking workshop with Musawah to establish the objectives of the website (needs scoping), its intended audiences, ways of working between consultant and project owner, and overall project brief.
- Brainstorm for any website references based on project requirements
- Develop a timeline for the whole project according to Musawah’s feasibility
- Develop site map / information architecture and user flows
- Develop a design language for the website interface according to Musawah’s brand guidelines
Design & Develop
- Design a low- and high-fidelity prototypes according to project brief and agreed design language
- Write UX copy based on the prototype and brand guidelines for all pages
- Present and provide a prototype via InVision or Figma for stakeholder feedback
- Source any illustration, photos or graphics that are according to Musawah’s brand guidelines to fit the design of the new website
- Develop the website according to agreed prototype with WordPress CMS and hosting
- Conduct user acceptance testing of the newly-developed website
Deliver
- Push the website to live environment
- Conduct a knowledge transfer session with Musawah with its documentation
- Provide free maintenance for the new website for the first six months after live date
Timeline
Project to commence on 1 July 2024 and end by 30 November 2024. After the project completion, the consultant is required to provide a free six-month maintenance for the new website.
Proposal to Include
- Sample of previous work (preferable if the consultant has worked with a human or women’s rights organisation before)
- Methodology – please describe how you are going to tackle the website revamp project and its needs to achieve the desired deliverables. Please include your initial methodology for achieving each of the milestones of the project, such as how you will determine the project brief, develop the prototype and go about testing
- Describe your philosophy for making the new website to be usable and accessible to a wide range of audiences who are geographically dispersed
- Timeline required for each phase of the project.
- Budget for the whole project
- Key team members and their respective roles and resumes
- Organisational profile, including past clients and type of work
- A sample of your latest work or sample of a similar project your team has conducted in the past three years