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Freelance Social Media Content Creators (English & Arabic)

Musawah seeks the services of two (2) Social Media Content Creators (one fluent in English, one in Arabic/both) to support the Communications team in content creation for its social media platforms (Twitter, Facebook, Instagram) for six months, with a possible extension.

Key Accountabilities and Responsibilities


  • To achieve Intermediate Outcome 1 of Musawah’s Theory of Change: Facilitate the Expansion of Public Discourse, specifically under 1.4) Musawah’s messaging is amplified
  • Under the guidance and supervision of the Communications Team, the Socmed Content Creator(s) will develop and produce multimedia content in order to increase Musawah’s social media reach, engagement, visibility and followers. The team’s aspiration is to collectively achieve a 25-30% within 6 months increase in our followers and reach for all our social media platforms

The Content Creator(s)’ work will be evaluated on:

  • Quality of their content: 
    • Minimal language errors
    • Minimal factual errors, with sources cited for knowledge-related content
    • Alignment with Musawah’s current brand guidelines
  • Collaborativeness with the Communications’ team 
  • Quality of the deliverables 

Scope of Assignment

The Socmed Content Creators are expected to work closely with the Musawah team to:

  • On a monthly basis, in collaboration with the Musawah Communications’ team, the English content creator is expected to produce a minimum of eight (8) social media posts, including one (1) short video under four (4) minutes. The Arabic content creator is expected to produce a minimum of four (4) social media posts, including one (1) short video under four (4) minutes
  • Each content should include format-specific designs for Facebook, Twitter & Instagram platforms respectively. Potential multimedia works shall include explainers/infographics, memes, short videos, captions for social media posts
  • During the weekdays (2 hours/week), support the Communications team in monitoring social media content and engage with Musawah’s online community. This includes responding to inquiries, engaging with comments and replies, removing objectionable and hate-speech comments, and driving community engagement. The content creator must refer to the ‘Guide to Social Media Responses’ document to engage with followers
  • Support the Communications team in providing bi-monthly social media analysis reports;
  • Monitoring social media platforms for breaking news stories and trending topics, and posting relevant material from Musawah’s resources in response
  • By January 2023 submit a summary of learnings/insights on impact of the social media content assignments, which includes learnings from analytics report (November 2022 – January 2023)
  • By April 2023, submit a summary of learnings/insights on impact of the social media content assignments, which includes learnings from analytics report (February – April 2023)
  • Joins the Communications team in brainstorming sessions as and when required and proactively pitches for content
  • Assisting the Communications team in upkeeping the team’s social media calendar on AirTable with links of social media posts for archiving purposes
  • Ensure Musawah brand consistency in the social media messages and visuals
  • On a timely manner, submit to Musawah requests for any feedback on proposed social media content and amend content accordingly following the below: 
    1. Maximum number of feedback rounds: Two (2) rounds 
    2. Review turnaround time from Musawah: Maximum of two (2) working days (depending on the type of content)

Knowledge, Skills and Experience

  • English content creator must be fully fluent in English (speaking & writing) 
  • Arabic content creator must be fully fluent in both Arabic and English (speaking & writing) 
  • At least a Bachelor’s Degree in journalism, marketing, social sciences, communication or a related field
  • At least 2 years of experience injournalism and/or writing features for the web; or have experience working in communications or with PR agencies, or a related field 
  • Demonstrable experience in creating social media content, especially for Facebook, Instagram and Twitter, as well as experience with new media executions, preferably with a non-government organisation 
  • Experience with graphic design, ability to create designs for digital purposes in open source graphic design programmes, such as Canva
  • Ability to integrate PR/communication initiatives with social media
  • Previous experience with international non-government organisations and interest in Muslim feminist movements is highly desirable
  • Knowledge and understanding of local and global digital landscape and trends  
  • Knowledge and understanding, or keen interest in learning about women’s rights and feminism
  • Organised, attentive to detail, willing to learn or familiar with reporting social media analytics

Salary and Benefits

  • The contract duration is six months, with a possibility of extension
  • The Content Creator(s) will collaborate and liaise with the Digital Engagement Officers. The Communications team will provide access to brand guidelines, company’s digital assets (external) folder, and other documents which would be relevant to the tasks assigned
  • Content request process: 
    • Musawah Communications team will provide a brief to the Content Creator(s)
    • Turnaround time for Content Creator(s):  
      • Maximum 2 working days to produce social media content (visual and captions) 
      • Maximum 5-7 working days to produce a short video and captions 
      • 2 rounds of feedback by Musawah (maximum turnaround time: 2 days) with minimal edits on language 


This position is fully remote.

How to Apply

Submit your application on our Google Form. Deadline for CV, portfolio and quotation is by 30 September 2022, 5pm GMT+8. 

Salary range for this freelance position is USD600 – USD700. 

For more information or questions, please e-mail [email protected] with the subject line: ‘Enquiry: Social Media Content Creator’. 

We thank all those who apply; only shortlisted candidates will be contacted.